This morning I awoke to an email from an ex client who is no longer in the area and is looking for another trainer to help her progress further with her golf fitness and her weight issues--
She found one and signed up. Now she was very taken by this person and their website and their 'credentials' and the fact that they have their hands in half a dozen pies in the community and have expensive TV commercials and radio spots and print and equipment---you get the picture right?
She said that the TV commercials "guarantee that you will be as fit as Tiger!"
Hmmm--really? As fit as a man who spends HUNDREDS of thousands of dollars on his body every year? Really? As fit as someone who has the time to work out 3 hours a day? Really?
So what happens next? You guess it....
The trainer is so caught up with TELLING everyone how great they are, how much they know, how cool their facility is, how wonderful their life is, etc....etc....etc....That they forgot how to train properly. Perhaps that is too strong. Apparently this woman knows who to train but her personal attention and customer service are terrible. She talks on the phone during sessions--she puts her clients on machines, sets the timer on 20 minutes and walks away to go and "blog" (funny huh? I manage to do mine AFTER work) and do numerous other things.
Let me explain something to you--actually it's simple math.
Expensive marketing+Expensive facility+a distracted trainer= Lots of money and little results--
It's a shame really, because trainers like this are giving the rest of us bad reputations and make us work twice as hard to erase them.
Look. Big facilities and lots of equipment are great. I wish I had them--but they don't make a great trainer. They don't decide your success and the REALLY don't do the work for the trainer.
One of the greatest facilities in the world is TPI--I wish I could work with people of that caliber everyday---but unfortunately, not everyone is on that level---not everyone is that professional.
You need someone that knows you as an individual and cares about your health and well being and not just a dollar sign.
Look before you leap!
Have a GREAT Monday!